top of page
holly-jolly-hero.jpg

Holly Jolly Holidays

Imagine the most magical time of the year… a dark and empty parking lot transforms into bright lights, warm cocoa, and a 20-foot Christmas tree. Hundreds gather to sing carols as Santa, Mrs. Claus, and their favorite elf arrive to hear holiday wishes. That’s Holly Jolly Holidays in the heart of Plainfield — don’t miss the magic, be part of creating it!

festive-flowers-5.png

~ Event Sponsors ~

Image by Daniel Seßler
Image by Samsung Memory US
Image by Alexander Titukh

About the event

Date: 12/3/2025

Time: 5 – 7pm

Location: Devon Self Storage on Plainfield Ave

Holly Jolly Days is a festive, family-friendly celebration that brings the Northeast Grand Rapids community together for an evening of holiday cheer! This magical event features activities for kids and adults alike—crafts, cocoa, and plenty of seasonal fun! Families can enjoy interactive stations, create special holiday keepsakes, and even visit with Santa while connecting with neighbors and local businesses. And of course, don't miss the Tree Lighting at 5:30pm, as our Northview Varsity Voices welcome in the holidays with some of our favorite carols!


Hosted by the Northeast Business Association, Holly Jolly Days is more than just a holiday gathering—it’s a way to strengthen community ties, support local schools, and create joyful memories that last all season long. Mark your calendars and plan to join us!

festive-flowers-4.png

About the event

Date: 12/1/2026

Time: 5 – 7pm

Location: Oakview Community Church

Holly Jolly Days is a festive, family-friendly celebration that brings the Northeast Grand Rapids community together for an evening of holiday cheer! This magical event features activities for kids and adults alike—crafts, cocoa, and plenty of seasonal fun! Families can enjoy interactive stations, create special holiday keepsakes, and even visit with Santa while connecting with neighbors and local businesses. And of course, don't miss the Tree Lighting at 6:00pm, as well as a number of local performers helping us welcome in the holidays through song and dance!


Hosted by the Northeast Business Association, Holly Jolly Holidays is more than just a holiday gathering—it’s a way to strengthen community ties, support local schools, and create joyful memories that last all season long. Mark your calendars and plan to join us!

​

Sponsor registration ends November 13, 2026. 

​

​

good-neighbor-sponsor-title.png
santas-helper-sponsor-title.png
head-elf-sponsor-title.png
Premier Sponsors.png
NEBA_HJH_LMCU.png
JessicaFitzgerald_StateFarm.jpg
NEBA_HJH_Adventure Credit Union.png
NEBA_HJH_SavATree.png
NEBA_HJH_Rockford.png
Vendor Village.png
NEBA_HJH_AnnasHouse.png
NEBA_HJH_HeatherMahoneyPhotography.png
NEBA_HJH_GreenHomeSolutions.png
Adobo Boy.png
SportsBar_1200x1200.png
NationalSoftwareServces.png
Score_Logo (1).png
Mercantile Bank Logo.png
Joy of Sprinkles Logo.png
Great Lakes Glow Golf Logo Platinum_edited.png
bastien462 _#FO21BD5CFF386_V2_edited.jpg
glpc-logo-split-N-g29vDj.png
GR soccer society.png
ReyersLogo.png
Founders Circle.png

This event made possible by these wonderful community partners:
​

KDL Logo.png
NEBA_HJH_PGRHS.png
NEBA_HJH_NorthvillePark.png
NEBA_HJH_FireDepartment.png
NEBA_HJH_LowingProducts.png
Performances By.png

Thank you to these talented performers for spreading holiday cheer at our event! 

Dance Dimensions Grand Rapids.png
NVPSDanceTeam.png
HeartsInMotion.png

Thank you to these area businesses for their contributions!

OnTrack Accounting Solutions
Lowing Light & Grip
Lowing Studios
Great Lakes Pickleball
Mary Nader - HN Property Group- 616 Realty

festive-flowers-4.png
festive-flowers-4.png
holly-jolly-carousel-5.jpg
holly-jolly-carousel-2.jpg
holly-jolly-carousel-4.jpg
holly-jolly-carousel-3.jpg
holly-jolly-carousel-1.jpg
holly-jolly-carousel-6.jpg
festive-flowers-2.png

The best part? The event is FREE to attend

We can’t wait to see families, friends, and neighbors come together for the tree lighting as we officially kick off the holiday season.

Join us for:​

  • Photos with Santa & Mrs. Claus 

  • Tree Lighting

  • Musical & Dance Performances

  • Crafting & Coloring Station

  • Hot Cocoa & Cookies

  • Reindeer Petting Station

  • ...and MORE!

festive-flowers-3.png
festive-flowers-2.png
holly-jolly-tree-bk.jpg

Interested in getting involved?

Join us as we spread seasonal cheer and community spirit at this festive family-friendly event! Holly Jolly Holidays is a wonderful way to promote your business while supporting local families and schools.

  • Promote your business to hundreds of local families

  • Increase your visibility in the northeast Grand Rapids community

  • Connect directly with attendees and fellow local businesses

NEBA VIP Members receive 25% off sponsorship! Join us today!

2026 Holly Jolly Sponsor and Vendor Registration

We're back for the third year in a row, in what is sure to be this season's hottest holiday tradition! Holly Jolly Holidays is Tuesday, December 1, 2026, from 5:00-7:00pm at Oakview Community Church. Use this form to purchase a fixed-price sponsorship or apply for Vendor Village participation.


NEBA membership is required

All sponsors and vendors must be current NEBA members. If you join during Q4, your membership includes the remainder of 2026 and all of 2027. VIP Members (Bronze, Silver, Gold or Platinum) receive 25% off their Holly Jolly Holidays event sponsorship package (in-kind sponsorship excluded; see website for details.)


"Shop Local" Coupon Book Inclusion

All event sponsors and approved Vendor Village partners confirmed by October 15 receive one offer in the Shop Local Holiday Coupon Book at no additional charge. A separate coupon form will be sent after purchase or approval.


Deadlines to participate are as follows:

  1. October 1: Title Sponsorships must be secured by October 1 (limited quantities available)

  2. October 15: Guaranteed placement in printed materials, including the Shop Local Holiday Coupon Book.

  3. November 13: Guaranteed placement at event and most printed materials (coupon book excluded)

About Your Business

Enter the legal name used for payment or invoicing.

Enter the name exactly as it should appear on the website, signage, sponsor listings, and coupon book.

Primary Contact

This person will receive confirmations and sponsor communications.

Mobile phone preferred for day-of communications

Business Address
Multi-line address

Preferred formats: vector PDF, EPS, or SVG. A high-resolution transparent PNG is also acceptable. Don't have one handy? You can email it to us after the fact at info@nebagr.com.

Membership and participation
What is your current NEBA membership status?
VIP Member
Basic Member
Joining Today
Renewing Today

Membership is required to participate. If your membership is expiring in 2026, you'll be contacted to renew for the upcoming year.

Call for Performers!

TUESDAY, DECEMBER 1, 2026  |  5:00 - 7 PM 

OAKVIEW COMMUNITY CHURCH

The North East Business Association (NEBA) is looking for student performers to help bring holiday cheer to our annual Holly Jolly Holidays community celebration and tree lighting!

What kind of performances?

We’re open to ideas! Performances could include:

  • Choir or vocal groups; holiday caroling

  • Instrumental ensembles, hand chimes or bells

  • Dance teams or groups

  • Classroom performances or other festive student acts


Let’s make the season bright with Northview talent!

Performance Application
Preferred Performance Length
5 Min
10 Min
Flexible

Interested in supporting the event without sponsoring?

We accept cash donations of all kinds, and strongly encourage area businesses to consider participating in our Shop Local! Holiday Coupon Book for just $200. Sign on before October 15 for guaranteed inclusion!

festive-flowers.png
bottom of page